In 2001, we felt the need to create a strong brand, which would address the national and international market with another structure and with another dynamic.

Thus, we founded FRUSEL-Selected Fruits Ltd, having as main activity and goal the processing and packaging of dried fruit and snacks. The Constitution of Frusel-Selected Fruits, Lda coincided with the introduction of a new business culture, taking advantage of development and experience gained until then.

Since then there has been a continuous and sustained growth of the brand, based on the experience of its employees, in the selection of their suppliers and products, customer stability, food quality control, continuous and permanent investment in innovating in its products.

In 2011, Frusel opened their new industrial unit in the centre of the Portugal, in Liteiros, in the council of Torres Novas, allowing easy access and surrounded by good transport links. Our new Industrial installations, now with an approximate area of 5.000 m2, are designed and sized to provide high standards of quality, increasing the supply and safety of products, storage capacity, comfort and an improvement in process control.